UV? It's More Than Vitamin D - Cancer Council SA

'UV? It's More Than Vitamin D' is a campaign designed to encourage and boost awareness of sun protection methods and protocol for skin health via their smartphone ‘SunSmart’ application software. Designed as a 16-Week Social Media Campaign aimed at 18-35 year-olds due to the highest number of Melanoma (Skin Cancer) within Australia.

These social media posts were part of a Communication Plan designed and explored various other tactics and situations around the Cancer Council SA. These posts were developed with the strategies and campaign messages designed and developed for the Communication Plan.

The plan was a group collaboration and is not able to be shared. However, the three designed tactics for the plan included; AR Filters, Influencer Marketing, & SunSmart App Advertisements, as explored below.

Cancer Council SA is owned by the Cancer Council Australia, operating in South Australia. This campaign was designed and organised by the Cancer Council SA. This is a fictional campaign and is not a real campaign. SunSmart Logo & Cancer Council SA logo are owned by Cancer Council Australia. All Rights Reserved.

Overcast Post - You Can't See

Check the SunSmart App for the UV

Slip, Slop, Slap, Seek and Slide Post

Check the SunSmart App Daily

Overcast Post - UV? It's more than Vitamin D

An Example of Michelle being Sun Safe

Download the SunSmart App

Check the UV whenever out in the Sun

To help this campaign, and the Cancer Council SA understand further, a budget, action plan, and schedule were developed for the campaign. Including this, a SWOT and PEST analysis was also conducted to understand the environment and situation that the Cancer Council SA was in and how the campaign is able to benefit and provide the appropriate messaging to their target audience.

The Budget, Action Plan, Schedule, SWOT & PEST analysis were created and developed together as a group.

Budget

Action Plan & Schedule

Action Plan Breakdown and Required Resources

Social Media Campaign Schedule and Length Breakdown

SWOT & PEST Analysis

All assets were either created, supplied or located online. The following assets were used in the display and conception of these social media posts can be viewed online.

• Ghanta, P. C. (2021, September 10). Download get it on play store button and Apple App Store Icon. Vecteezy. https://www.vecteezy.com/vector-art/3399776-get-it-on-play-store-button-and-apple-app-store-icon
• HiClipart., Person holding iphone. HiClipart. https://www.hiclipart.com/free-transparent-background-png-clipart-ixuln
• Lopes, H. (2017, November 30). Group of people having fun together under the sun. Group of people having fun together under the sun. https://www.pexels.com/photo/group-of-people-having-fun-together-under-the-sun-708392/
• Nilov, M. (2021, June 1). A woman in the beach using a sun-screen product. https://www.pexels.com/photo/a-woman-in-the-beach-using-a-sun-screen-product-8157581/
• RF._.studio. (2020, January 24). Woman Seated on Textile Applying Suncream. https://www.pexels.com/photo/woman-in-white-tank-top-sitting-on-white-textile-on-green-grass-field-4873542/
• Rupert, T. (2018, April 22). Scenic view of ocean during sunset. https://www.pexels.com/photo/scenic-view-of-ocean-during-sunset-1032650/
• YouTube. (2021). Breeze. YouTube. Retrieved June 2, 2023, from https://www.youtube.com/watch?v=0IkBSGqevFQ.