The Revival Fellowship Adelaide celebrates yearly by hosting a 21st Night for everyone within the fellowship turning 21 within the past year. In 2024, the theme was selected to be 1950's Theme. As the location, The Vogue Theatre officially opened in the early 1950s, inspiration was taken from magazines and articles talking about the opening and being used in the advertisements below.
Featured below are three different designs and styles of advertisements used to showcase the night and event, as well as the theme. Everything within each of the advertisements has been originally created, excluding the drawing of The Vogue Theatre and inside, these were taken from a newspaper article and used as part of the advertisement.
Featured along side the advertisements were social media posts, which are the original posts, just adjusted for social media sizes. Throughout the night, various videos were shown as a part of the theme and edited to appear old, such as film cracks, black and white, with a different aspect ratio - a small example of this is showcased below with some personal footage (not shown on the night)
The Vogue Theatre drawing appeared in an unknown newspaper by an unknown artist. It was taken from Cinema Treasures, and posted by Greg Lynch.
1950s Colourful Poster
The first design takes inspiration from 1950s poster advertisements, using pastel colours with some simple and soft textures to create a crumbled and weathered appearance. Since the night was occurring at an old movie and stage theatre, incorporating theatre elements, such as old film and theatre ticket to reference the 1950's and match the theme.
This design is simplified in the supporting text and uses colours to attract the attention of the viewer while referencing the 1950s throughout the design focusing on the old theatre aspect more than the 1950s theme.
Golden Retro
The second iteration uses a similar design to the final one below but incorporates gold throughout to showcase the rich and attract the viewer's attention, but also to make the night look official and fancy to fit the theme.
Using a cutout of The Vogue as the primary piece as the focal point, after the golden colours, this advertisement features more text than the others, trying to reference the original design material and providing more information to the viewers about the night.
Newspaper Style
The final design and the selected advertisement. This design takes inspiration from a newspaper article about The Vogue Theatre's opening and uses the graphics created for the newspaper such as the interior and the outside facade.
The slide primarily relies on nostalgia and grey scale to reference and use the 1950s theme to convey the theme and look like an official opening article or poster for the theatre's opening night.
The original version is the one on the top, which was updated throughout the advertisement to the slide on the bottom - cleaning up text and making information clearer to the audience.
Old Time Video Effects
The plan was to have videos recorded using some old-time effects throughout the night, however, a decision was made late to remove these effects as there would be no pre-recorded video. However, I have still included, as it showcases the original vision of the 1950s film.
This included a black border, which would be different depending on the needs, black and white footage and with film cracks across the video. These effects are simple, but embrace the 1950s theme and allow people to immerse themselves within the night.
The footage was shot by myself, while the effects were royalty-free online.
Custom Blood Effect & Voting
There was a surprise on the night, being that it was a Murder Mystery night - instead as a "Night at the Theatre" which is true, but ends up with a murder plot. Throughout the night, the audience can vote on who they believe the killer is, thus the slide below. This used some custom blood graphics with some basic text - nothing complicated or gorey to cause any harm to any audience members on the night.
The QR is the same on both, but the text was different to match the dialogue mentioned before the it would be shown on screen.
