About Adelaide Road Dental Practice
Adelaide Road Dental Practice has been located in Gawler, South Australia for over 30 years, and been providing personalised Dental Care to the local community and beyond. With every independent dentist, they provide a comprehensive array of dental services, including crowns, root canals, implants, cleaning and dental cosmetics.
Throughout the website, the main theme is to attract and encourage new patients to come to Adelaide Road Dental Practice (ARDP) and experience the friendly team, while also bringing the company into the digital age and expand their branding online and across Social Media.
Development of Design
The website was designed within the Wix Builder platform, used for easy editing access and for ease-of-use for ARDP to make changes when required. While featuring a simplistic design, being the colours from ARDP's logo, mixed with white, allows the website to be calming and natural, compared to being a clinical site, or having any "off-putting" pictures of dental procedures that could result in the viewer might be frightened.
Throughout the development, I designed a prototype version of the website, which transitioned into the current website, which is live today. To keep the original theme and ideas that the Management at ARDP wanted, changes were made, and the notable one was allowing patients to book online.
Across the four pages, the text was supplied by ARDP, which goes for the Doctors, Staff, Blurb and Dental Services. The photography was done in-house as well and used throughout the website.
An addition and unique standpoint is having an editable form, for new patients, that can be downloaded and filled out before they arrive. This form was designed internally, but created digitally and make editable by myself.
Home Page Breakdown
This is the standard page which will automatically appear when users go to the website. The page uses the simple colours, being white and the shades of blue and green from the logo design. The opening hours are featured at the top, below the slogan, as it something that is important for patients to locate on their visit without having to find it on another page or within the footer - where it is also located.
Next we've got 'About The Practice' which was written by the management of ARDP, to give an overview of their services and background of the company. Followed up by quick access to the services page, which features pictures showcasing the four major services provided.
The page finishes with the practice's phone number, and also with a Google Maps hyperlink, which allows people to locate the practice and also get directions if on a mobile device.
Services Page Breakdown
To highlight the major services that ARDP does, they provided a list of four services the management would like to mention, which are Dental Implants, Smile Makeovers, Happy Gas, and Dental Hygiene. These provide a small description of each of the title, allowing the reader to understand what each service is, and then also to click to show some example images.
The images are hidden for the same reason above, due to not wanting to shock people with anything gross. As this feature is not an option within the Wix editor, a custom code was written and used instead to make it collapsible and expanded when clicking on the text for the individual section.
The Team Page Breakdown
The team page highlights all current employee's as of December, 2024. This photo was edited to increase the height of the fence behind the staff to high the building and other unneeded views, such as light poles.
Each dentist features their own profile shot and blurb about themselves, providing information about them to the reader, each stating that their job is to provide unique care for each individual patient.
Patient Information Page Breakdown
The final page, in relation to patient information. Meant to serve as a new patient page directly, but informs all patients what they're recommended to bring to their appointment, so they can be seen quickly without delay - and get any appropriate health-care discounts.
To showcase the practice, as new patients would most likely be wanting to view this page in particular, I made a roulette of images about the practice, it's surroundings and products used within it, to showcase it's not scary or clinical.
The page features a form, which when downloaded opens as an editable PDF which then can be filled out by the patient digitally and emailed through or printed out manually at home. This procedure also saves time when coming into the practice for the first time.
New Patient Form Digitisation
Requested by the management team at ARDP was to have their new patient form, which existed in-house already, that people could download from the website and then fill out before coming to their first appointment. This saves times with the patient filling it out in-person, and also lets the dentist know what previous issues or medications they're taking.
The form below was designed within InDesign by copying the existing form across. Throughout the process of copying it across, there was the issue of running out of space, in case someone was to print the form off. To resolve this issue, I combined a few questions and spoke to the management team about removing outdated parts of the form, this included removal of the work phone number.
An editable version can be downloaded from the website, on the "Patient Information" page, as discussed above. This was designed and created within Adobe Acrobat by manually creating each input field, and tick boxes. A final version of the form can be found below.
Logo Reconstruction
The final part of this development project was the logo for ARDP. The management team had a copy of the logo, which they provided to me, however, was no transparent, nor was it high-quality. After discussing and getting approval from the management team, I recreated the logo within Adobe Illustrator, and the final version is shown beside. This is version is featured across the website and the new patient form.
