Below are two advertisement pieces for a cafe titled Organic Cafe.
The design is simple focusing on a rustic appearance, both featuring custom assets throughout and using the simplistic style to have the food and bottle become the primary focus.
The coffee beans and leaves throughout the design add more personality to the posters and represent a coffee feeling throughout, which the cafe offers. The text references that everything is made fresh in-house, and the leaves bring freshness and nature throughout the design.
The first piece is created to hook the customer by showcasing the various food and drinks available at the Cafe. This is achieved by having the food in the fore-front and attracting the eye of the customer.
This piece below focuses more on an environmental aspect by encouraging people to switch from a single-use material for drinks to a multi-use bottle. Designed again to focus on the bottle, but using a sale and exclusive offer to hook the consumer instore to purchase.